Swarovski Innovations and Inspiration
Spring/Summer 2018 Themes
Gang Star. A street-style revolution is erupting. Gritty, sports-influenced uniforms inspired by 90s hip-hop and “gangsta” rap are a new uniform for expressive belonging.
No Normal. A new value revolution has commenced as an era of individuality and acceptance is ushered in. This season we shift our focus to the pure expression of clothes instead of fashion. Question everything.
Hacked Nature. Technology is as pervasive as the air we breathe. Blending and merging, nature and technology unite to form bold new impressions out of seemingly polar opposites.
Spellbound. Rediscover the interplay of light and dark. With trust in a declining future, we look to the past to show the way forward. Embracing the ethereal and surreal, we explore innovation in forgotten ideas.
“This need to connect, to create, to make ourselves heard, to give ourselves a voice, to right the wrongs and repair the injustices is front and center. Increasingly we seek freedom – of expression and physical boundaries. Fearful of the future, but dedicated to making the world a better place, the desire to bring some light and color into our world and offer hope for a brighter, more diverse and accepting future is of more importance than ever before.”
“We dedicate our Spring/Summer 2018 seasons to this emerging sentiment -eradicating the boundaries between luxury and street, the natural and the digital, male and female, as well as exploring the transcendence between opposing belief systems.
Welcome to an age of “New Perspectives”.
Swarovski Professional Trend Intelligence, Global