Intense and evocative, an homage to vast cobalt skies and fathomless sapphire seas, and the color of happy memories, Swarovski presents new Majestic Blue (296) as part of its Innovations Spring/Summer 2019.
Which design choices are best suited for Majestic Blue?
This superbly pure blue has a deeper hue and more intense sparkle than any previous shade of blue. It’s a mesmerizing quality that makes it ideal for use in premium costume jewelry, statement timepieces, and high-end apparel and accessories, as well as for adding a touch of luxe to DIY projects, packaging and electronics.
It is particularly well suited to creating fashionable looks inspired by Swarovski’s Spring/Summer 2019 trend theme, Wanderlust. This is a transformative Millennial mood that values Freedom, Leisure, Adventure and Culture above narrow-focused careerism and mere possessions. It also encourages following the open road, dreaming under the sky, and setting sail for adventure, preferring wealth of experience to material wealth.
What seperates Majestic Blue from other blue colors?
More intense, and with greater sparkle and depth than the existing Sapphire (206), Capri Blue (243) and Cobalt (369), the astonishingly brilliant Majestic Blue is the purest blue in the Swarovski spectrum. It has a scintillating presence that is reminiscent of a precious gemstone—indeed, as a true blue it has an ancient association with royalty. Blue is also recognized as the color of the divine and the infinite.
These vivid characteristics make it highly effective when creating bolder, fiercer and more eye-catching designs. Its color is very stable, too, appearing unchanged across different articles and geometries. You’ll also find that, like any of Swarovski’s crystal colors, Majestic Blue stands up well to plating and soldering.